Since 1923, the Nusinov family name and jewelry have been directly linked. Keith Nusinov has been "living" the jewelry business all of his life. He learned from his father and uncles who learned from grandfather, Charles Nusinov. Keith remarks, "My grandfather was an honest, gentle man. If people talk about me, when I'm gone, like they remember my grandfather, then I've done something right. I want to give my customers 150%. My relationship with my customers means more than anything to me."

Keith Nusinov Jewelers opened his own store in Cockeysville in 1998. Keith, his wife, Andrea, his father and staff are dedicated to a small, congenial, highly personalized customer friendly environment.